Birmingham
October 5, 2025
Location
Birmingham-Jefferson Convention Complex (BJCC) – East Ballroom
Parking
Parking $20 per entry
(subject to change)
Credit Card Only
The Silver Garage is the closest to the East Ballroom, while the Red Garage is the next best option, as it’s also conveniently connected to the Westin and Sheraton Hotels.
What to Bring
All dancers should bring safety pins to attach their identification numbers, as this is the preferred method by IAX. Additionally, please remember to bring all necessary dance shoes, extra hair ties, a water bottle, and cash or credit card if you would like to purchase any Immerse Artists Experience merchandise.
Additional Info
Water stations may not be provided, so please be sure to bring your own water bottles.
The BJCC enforces a strict no outside food policy. Concessions will be available on-site, and payment will be accepted by credit card only, as the BJCC is a cashless venue. A detailed list of concession options, pricing, and operating hours will be provided in the Birmingham Welcome Packet.
Registration
Studio Early Reservation Program Option (not required)
May 1 – June 15, 2025
$300 Deposit required
Deposit Deadline: June 15, 2025
(Early reservations are not available for independent dancers and are reserved for studios planning to bring a group)
Registration
Registration opens July 1 and completely closes 10 days prior to the event.
Registration Deadlines
Early Bird Tuition Rate
Registration and Payment Deadline:
Friday, September 5, 2025
Full Rate Tuition
Registration and Payment Deadline:
Friday, September 19, 2025
Late Tuition Rate
Registration and Payment Deadline:
Thursday, September 25, 2025
Waiver Deadline
Wednesday, October 1, 2025 by 5pm CST
All attendees (studio representatives, dancers, and observers) must complete the electronic waiver by the deadline above. The waiver will be sent via email to the account holder through Dance Bug approximately two weeks prior to the event. Entry into the dance rooms will be denied without a signed waiver.
Please note that studio owners cannot sign on behalf of their students. Waivers for dancers under 18 must be completed by a parent or legal guardian. The email used to sign the waiver must match the person e-signing.
To sign the waiver, please use the Chrome browser on a computer, as e-signatures from phones may not be processed or recognized by the Dance Bug system.
Hotel
Sheraton Birmingham Hotel
Hotel Room Group Rate: $179
Group Rate Block Code: Immerse Artists (IAX) Attendees
Hotel Group Rate Cut Off Date
Friday, September 12, 2025 by 5pm
Parking
$20
(subject to change)
Welcome packet
& Schedule
The welcome packet will be available approximately two weeks prior to the event.
The Welcome Packet will include
the EVENT SCHEDULE.
Click the link below to access this information.
preview & purchase photos
Please allow 1 week for photos to be uploaded.
Videos
Attendees can purchase edited video recaps and reels seen on YouTube and social media by emailing info@iaxdance.com. Only posted videos are available.