Richmond
November 16, 2025
Location
Convention Center
Parking
Venue self-parking: $8
Valet parking: $29
Pricing is subject to change.
What to Bring
All dancers should bring safety pins to attach their identification numbers, as this is the preferred method by IAX. Additionally, please remember to bring all necessary dance shoes, extra hair ties, a water bottle, and cash or credit card if you would like to purchase any Immerse Artists Experience merchandise.
Additional Info
Water stations may not be provided, so please be sure to bring your own water bottles.
The Greater Richmond Convention Center enforces a strict no-outside-food policy. Immerse Artists Experience expects everyone to respect this policy. Concessions will be available on-site, with payment accepted via credit card, debit, Apple Pay, Samsung Pay, or Google Pay, as the convention center is a cashless venue. A list of available concessions, locations, pricing, and operating hours will be included in the Richmond Welcome Packet.
Registration
Studio Early Reservation Program Option (not required)
May 1 – June 15, 2025
$300 Deposit required
Deposit Deadline: June 15, 2025
(Early reservations are not available for independent dancers and are reserved for studios planning to bring a group)
Registration
Registration opens July 1 and completely closes 10 days prior to the event.
Registration Deadlines
Early Bird Tuition Rate
Registration and Payment Deadline:
Friday, October 17, 2025
Full Rate Tuition
Registration and Payment Deadline:
Friday, October 31, 2025
Late Tuition Rate
Registration and Payment Deadline:
Thursday, November 6, 2025
Waiver Deadline
Wednesday, November 12, 2025 by 5pm CST
All attendees (studio representatives, dancers, and observers) must complete the electronic waiver by the deadline above. The waiver will be sent via email to the account holder through Dance Bug approximately two weeks prior to the event. Entry into the dance rooms will be denied without a signed waiver.
Please note that studio owners cannot sign on behalf of their students. Waivers for dancers under 18 must be completed by a parent or legal guardian. The email used to sign the waiver must match the person e-signing.
To sign the waiver, please use the Chrome browser on a computer, as e-signatures from phones may not be processed or recognized by the Dance Bug system.
Hotel
Richmond Marriott Downtown
500 East Broad Street
Richmond, VA 23219
Phone: 804-643-3400
General reservations line: 1-800-228-9290
Hotel Room Group Rate: $209
Group Block Rate Code: Immerse Artists (IAX) Attendees
Hotel Group Rate Cut Off Date
Friday, October 23, 2025 by 5pm
Parking
Valet: $41 per day
Additional Hotel
Hyatt Place Richmond Airport
Hotel Room Group Rate: $149
Group Block Rate Code: Immerse Artists Attendees
Hotel Group Rate Cut Off Date
Friday, October 31, 2025 by 5:00 pm
Parking
Free
(subject to change)
Welcome packet
& Schedule
The welcome packet will be available approximately two weeks prior to the event.
The Welcome Packet will include
the EVENT SCHEDULE.
Click the link below to access this information.
preview & purchase photos
Please allow 1 week for photos to be uploaded.
Videos
Attendees can purchase edited video recaps and reels seen on YouTube and social media by emailing info@iaxdance.com. Only posted videos are available.